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Learn how Allan Stuart founded his coffee roastery, then called Allann Bros. Coffee, in Ashland in 1972. And learn how Charles Anthony, President of Operations at Allen’s Coffee and Tea changed the looks of the coffee shops by removing all seasonal decorations, and instead using digital signage to change the feel and looks of the stores.

The history dates back to the 1970s, on Allan’s journey to Europe, where Allan Stuart discovered a much better quality in coffee and service, -and brought it back with him to Oregon. He started roasting coffee himself and supplying local restaurants with his unique blends. He opened coffee stands all around Oregon and put his coffee on the map for good. There are 3 cafes today, 2 in Albany and 1 in Eugene.

Learn how Allan Stuart founded his coffee roastery, then called Allann Bros. Coffee, in Ashland in 1972.

And learn how Charles Anthony, President of Operations at Allen’s Coffee and Tea changed the looks of the coffee shops by removing all seasonal decorations, and instead using digital signage to change the feel and looks of the stores.

The history dates back to the 1970s, on Allan’s journey to Europe, where Allan Stuart discovered a much better quality in coffee and service, -and brought it back with him to Oregon. He started roasting coffee himself and supplying local restaurants with his unique blends.

He opened coffee stands all around Oregon and put his coffee on the map for good. There are 3 cafes today, 2 in Albany and 1 in Eugene.

SUMMARY

Charles Anthony is the President of Operations, but really he wears many hats as they all have to do their part, to make everything work. He runs all wholesale, retail, and daily planning.

Charles had tested out other digital signage platforms, but they all failed in reliability. From his Google searches for cloud-based digital signage, he found Play Digital Signage, Inc.

He talked to Lars Normark, CEO of Play Digital Signage, Inc. via the live chat on playsignage.com, he got a free trial and a lot of inspiration on how to set up the perfect system to satisfy all their needs. He found that Play was simple to work with and great to use for their digital menus.

THE CHALLANGES

Since the beginning in 1972, all menus, printed posters, printed signs, seasonal menu changes, food menus, and coffee specials,  all needed to be redesigned and reprinted on traditional paper.

The cost and massive waste of paper materials, and workload on having paper signs, just did not add up, compared to the investment in tv screens and FireTV-sticks.

Charles found that printed posters and signs were ineffective, and not very informative and that customers did not notice them at all.

He first launched Play in their HQ in Oregon. He tried to break the software with very advanced content and Playlists, but he could not. -After that, he decided to implement Play Digital Signage, Inc. in all locations. The whole setup of digital signage covers the costs of continuous paper menus by far!

THE SOLUTION

Charles was looking for a cloud-based digital signage system that was intuitive, user-friendly, had a great scheduling feature, and just worked, no matter what type of content was on the screens, like images, menus, videos, or decorations. Also, a system where he could centralize everything and easily publish content in all other locations, without spending any time going there in person.

How easy was it to get started with Play Digital Signage?
It took 1 hour and Play Digital Signage, Inc. was rolling. Charles watched the “Getting started” videos on playsignage.com/support, and it was simple to follow and easy to do himself.

Scheduling all the content was very easy too;
“It was just setting it up once, and then you don’t have to think about it again.”

Charles gave 10/10 in user-friendliness.

Why did you choose Play Digital Signage?
I chose Play Digital Signage, Inc. Because of the price structure, user-friendliness, great Live Chat support, and super informative support site with well-documented articles and video tutorials. It’s just easy to get started.

And the fact that I could choose whatever player he wanted, was great!”

The HQ runs 3 x 72″ standard TVs from Cosco, which makes it out for all the decorations in the store.

They save a lot of money and time by not decorating the store anymore, but using the screens to create amazing content that provides feelings of seasonal change, or adds holiday spirit. It’s just very cost-effective and super simple – and fun! Besides that, he can easily design elements in other design programs, and upload them to Play using the file converter.

Charles initially set everything up in Play himself, and now has 3 employees (members, in their playsigange account) to do all the design and graphic assignments.

“They just love Play Digital Signage, Inc., and have a really fun time creating new playlists and fresh designs”.

Charles is all about inviting employees to be a bigger part of the cafe and giving them more responsibility. They take pictures, create social media posts, and publish them in no time. He just created individual users for each of them and they were easily up and running. Customers love the screens and employees love them. It’s a win/win.

How has our solution helped since its implementation?
“It has reduced working labor remarkably. It is so easy to update the menus and the prices and change the content for each season. It also saves time and money printing posters and increases employee safety since they don’t have to get up on ladders to change posters anymore.”

Charles says that the feedback from customers has been so positive, they love the feeling of change.

It has also improved the quality of the store, it’s more modern and fresh. The screens auto-launch every morning, easy! And they can easily detect and correct mistakes. Charles has made a game out of detecting any mistakes on the screens, which has created a fun environment for employees.

The library in the playsignage.com account is loaded with old and new menus, that Charles easily can tweak and use again and again with very little effort, and it’s all just in one place, which makes it so easy.

Auto Launch is also great, and it works every time. Even when the internet is gone, registers don’t work or computers break down, Play just continues to display the content. It’s so reliable.

MORE EFFICIENT?

“It has ABSOLUTELY contributed to all of us being much more efficient.

And the best thing is that we are able to change the look of the cafe at no cost.”

MOST APPEALING?

Integrating their Social Media is of great value in their store on campus in Oregon. Students love to interact through Facebook and interact online by tagging each other. It creates so much valuable attention. He treats special campaigns for the stu-dents, and they are very re-ceptive.

Live Stream was a great tool to integrate too.

Groups and Schedules are essential tools now.

CUSTOMER SERVICE?

Charles loves the Live Chat, It’s real people, it’s efficient and fast response!

Lars Normark, CEO of Play Digital Signage, Inc. has contributed to the best start with great support and assistance.

He has never had any technical problems.
Registers, the WIFI, and com-puters are way more costly and time-consuming than Play. Play is just there, and running. It is very reliable.

And the LiveChat just works great. The team at Play Digital Signage, Inc. understands customers better than any other provider. Charles feels important to Play which he really appreciates.

He loved it when asked if he wanted to participate in this interview, and hear about his experience and usage.

IN A FEW WORDS

How would you describe Play Digital Signage, Inc., our partnership, and our software?

“What I enjoy about Play Digital Signage, Inc is, that I did not know I needed all of Play’s features so much before I discovered what I could really do with them. Our success is their success.”

Case study participant: Charles Anthony
Role: Vice President of Operations
Company: Allan’s Coffee & Tea

The Case Story

SUMMARY

Charles Anthony is the President of Operations, but really he wears many hats as they all have to do their part, to make everything work. He runs all wholesale, retail, and daily planning.

Charles had tested out other digital signage platforms, but they all failed in reliability. From his Google searches for cloud-based digital signage, he found Play Digital Signage, Inc.

He talked to Lars Normark, CEO of Play Digital Signage, Inc. via the live chat on playsignage.com, he got a free trial and a lot of inspiration on how to set up the perfect system to satisfy all their needs. He found that Play was simple to work with and great to use for their digital menus.

THE CHALLENGES

Since the beginning in 1972, all menus, printed posters, printed signs, seasonal menu changes, food menus, and coffee specials, all needed to be redesigned and reprinted on traditional paper.

The cost and massive waste of paper materials, and workload on having paper signs, just did not add up, compared to the investment in tv screens and FireTV-sticks.

Charles found that printed posters and signs were ineffective, and not very informative and that customers did not notice them at all.

He first launched Play in their HQ in Oregon. He tried to break the software with very advanced content and Playlists, but he could not. -After that, he decided to implement Play Digital Signage, Inc. in all locations. The whole setup of digital signage covers the costs of continuous paper menus by far!

THE SOLUTION

Charles was looking for a cloud-based digital signage system that was intuitive, user-friendly, had a great scheduling feature, and just worked, no matter what type of content was on the screens, like images, menus, videos, or decorations. Also, a system where he could centralize everything and easily publish content in all other locations, without spending any time going there in person.

How easy was it to get started with Play Digital Signage?
It took 1 hour and Play Digital Signage, Inc. was rolling. Charles watched the “Getting started” videos on playsignage.com/support, and it was simple to follow and easy to do himself.

Scheduling all the content was very easy too;
“It was just setting it up once, and then you don’t have to think about it again.”

Charles gave 10/10 in user-friendliness.

Why did you choose Play Digital Signage?
“I chose Play Digital Signage, Inc. Because of the price structure, user-friendliness, great Live Chat support, and super informative support site with well-documented articles and video tutorials. It’s just easy to get started.

And the fact that I could choose whatever player he wanted, was great!”

The HQ runs 3 x 72″ standard TVs from Cosco, which makes it out for all the decorations in the store.

They save a lot of money and time by not decorating the store anymore, but using the screens to create amazing content that provides feelings of seasonal change, or adds holiday spirit. It’s just very cost-effective and super simple – and fun! Besides that, he can easily design elements in other design programs, and upload them to Play using the file converter.

Charles initially set everything up in Play himself, and now has 3 employees (members, in their playsigange account) to do all the design and graphic assignments.

“They just love Play Digital Signage, Inc., and have a really fun time creating new playlists and fresh designs”.

Charles is all about inviting employees to be a bigger part of the cafe and giving them more responsibility. They take pictures, create social media posts, and publish them in no time. He just created individual users for each of them and they were easily up and running. Customers love the screens and employees love them. It’s a win/win.

How has our solution helped since its implementation?
“It has reduced working labor remarkably. It is so easy to update the menus and the prices and change the content for each season. It also saves time and money printing posters and increases employee safety since they don’t have to get up on ladders to change posters anymore.”

Charles says that the feedback from customers has been so positive, they love the feeling of change.

It has also improved the quality and the look of the store, it’s more modern and fresh. The screens auto-launch every morning, easy! And they can easily detect and correct mistakes. Charles has made a game out of detecting any mistakes on the screens, which has created a fun environment for employees.

The library in the playsignage.com account is loaded with old and new menus, that Charles easily can tweak and use again and again with very little effort, and it’s all just in one place, which makes it so easy.

Auto Launch is also great, and it works every time. Even when the internet is gone, registers don’t work or computers break down, Play just continues to display the content. It’s so reliable.

ARE YOU MORE EFFICIENT?
“It has ABSOLUTELY contributed to all of us being much more efficient. And the best thing is that we are able to change the look of the cafe at no cost.”

MOST APPEALING?
Integrating their Social Media is of great value in their store on campus in Oregon. Students love to interact through Facebook and interact online by tagging each other. It creates so much valuable attention. He treats special campaigns for the students, and they are very receptive.

Live Stream was a great tool to integrate too.

Groups and Schedules are essential tools now.

LIVE CHAT/SUPPORT
Charles loves the Live Chat, It’s real people, and it’s always an efficient and fast response!

Lars Normark, CEO of Play Digital Signage, Inc. has contributed to the best start with great support and assistance.

He has never had any technical problems.
Registers, the WIFI, and com-puters are way more costly and time-consuming than Play. Play is just there, and running. It is very reliable.

And the LiveChat just works great. The team at Play Digital Signage, Inc. understands customers better than any other provider. Charles feels important to Play which he really appreciates.

He loved it when asked if he wanted to participate in this interview, and hear about his experience and usage.

 

In a few words

How would you describe Play Digital Signage, Inc., our partnership, and our software?

“What I enjoy about Play Digital Signage, Inc is, that I did not know I needed all of Play’s features so much before I discovered what I could really do with them. Our success is their success.”

Case study participant: 
Charles Anthony

Role:
Vice President of Operations

Company:
Allan’s Coffee & Tea